Friday, 10 May 2019

House Of Cards Revision:

The episode reflects socially contested gender and racial/ ethnic relations: it suggests a degree of gender equality eg. Frank and Claire are both powerful individuals are represented as having similar agency; Zoe is represented as assertive, ambitious and confident in her own sexuality. However, the narrative primarily follows the male protagonist and represents Washington politics as male dominated and mostly white.

Claire was likened to Lady Macbeth by critics.


The Impact Of Technological Change on Television:

The availability of streaming services depends on the economic context of the reduction in cost of computing power allowing the development of cheap smart televisions and the political drive towards increasing broadband speeds across nations as a necessary condition of modernity.
These changes have led to the cultural context of audience expectations of choice, accessibility and immediacy, meaning that traditional broadcasters cannot rely on audience waiting until week for the next episode, but have to allow for time shift watching and to offer on-demand 'binge-watching' alongside traditional scheduling.
Streaming technologies mean that the cultural role and context of television viewing is changing.
Advertising spend has changed. Technology such as recording devices taht enable audienecs to skip advertising have led to more emphasis being placed on sponsorship and brand promotion within programmes, such as product placement.

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