Wednesday, 14 November 2018

Print Media: The Big Issue

  • A young women is seen in a black and white image, with only the bikini in colour next to the wording of the headline "Are you beach body ready".  Her body being desaturated highlights her different tones in her Body. This could comply how she in "toned" for the beach.
  • The advert is representing women to have to look a certain way. It sexualises women and attracts mens attention, this is done through the direct mode of address. However, i think the targeted audience is woman.


The big issue:

The Big Issue magazine launched in 1991 in response to the growing number of rough sleepers on the streets of London, by offering people the opportunity to earn a legitimate income through selling a magazine to the public.
Vendors buy The Big Issue magazine for £1.25 and sell it for £2.50, meaning each seller is a micro-entrepreneur who is working, not begging.
The tag line for the magazine is "a hand up, not a hand out". This is important because its not just charity as the vendors are working for their money.

Politics:


Left Wing Politics : supports social equality and egalitarianism, often in opposition to social hierarchy and social inequality. ... "
Right  Wing Politics: the political right opposes socialism and social democracy. Right-wing parties include conservatives, nationalists and on the far-right racists and fascists.
Which newspaper is what:
Daily mail- right wing
mirror- left wing
guardian- left wing




 police and an ambulance were called to the centre after, it is believed, an Albanian was hit over the head with a vodka bottle.
'I'll cut you up, I'll cut you up, do you hear?' one man is warned by another for apparently trying to steal cigarettes.
During our first visit to the Stratford Centre, on Tuesday, a middle-aged woman was shoved to the ground as a crowd converged on charity food trolleys even before they were unloaded.
One in 25 people in the borough of Newham are homeless. However, this can be expected when the average income in Newham is £24,000 a year, but the average house price, following the Olympics boost, is now more than £400,000.The waiting list for social housing stands at 25,729, with 44 applications for every property that becomes available.


The Royal British Legion charity suggests the proportion of homeless veterans among London’s homeless population is believed to be around six per cent – around 1,100. 


Bob is a symbol of hope
"In Bob we trust" is a word play of "In God we trust".
This is saying how, even though England isn't a religious country, god and the hope of people will be the thing that changes the society we live in.
he's in the centre of the image, highlighting his importance.
He looks well put together to highlight how the upper class or the rich can help the poor.
it could also represent that the poor still can look good.
  Homeless charities estimate there are about 7000 ex-servicemen and women living rough and in desperate need of a roof over their head. Veterans feel like when they leave the the military they are "seen as nothing". In 2012, housing laws changed and veterans with no physical and mental health are seen as normal civilians and don't get special help with housing. However, working age veterans are less likely to be in work (63%) than men in the UK general population (77%). This means they re more likely to be homeless due to no income of money.
Even more damningly, desperately mentally ill ex-servicemen and women still scarred by the horrors and demons of foreign wars, are waiting up to two years for medical help and therapy under the Government approved channels.
Veterans Association UK is a charity dedicated to providing homeless veterans with shelter and immediate mental health care, it also runs a suicide prevention service which has so far actively saved the lives of 37 former forces personnel.
But it has just £3,000 left in the bank and its chief executive, Tony Hayes, has hardly taken a penny from the charity’s coffers for three years, but the response from local authorities has been so poor that Tony has been forced to take more than a dozen veterans into his own home in the past two years.


























the big issue chose to highlight this issue as is a subject that the public are more likely to agree to help with. This is because the veterans have risked their lives, shed blood and have given up a lot for us to have the safe country we live in today. Also it is easier to generalize this group of homeless people as we have a better idea of why they are homeless. where as if it was a group of refugees, there could be so many reasons why they are homeless.



At least 13,000 of our war heroes are homeless after leaving the military, a Sunday People probe reveals.
Charity bosses say the problem has been made worse by cuts to the armed forces, which has led to almost 30,000 troops losing their jobs since 2010.
“Homelessness among the veterans community is getting worse by the month. The youngest we have dealt with is an 18-year-old and the oldest is 97. And we helped people of every age in between.”-Cait Smith, 45, the Bolton Armed Forces Centre for Veterans. Cait was diagnosed with PTSD 20 years after her entire command was wiped out in the 1994 Mull of Kintyre helicopter disaster. She said: “When I left the Army in 1997 I was a single mum. I had nowhere to live and a child to look after. I felt as though I had somehow failed. I was eventually given help and got my life back together. “But I received no help from the armed forces. It was from charities and friends.”
"Les, who was honoured for his heroics in the 1982 Battle of Goose Green, was homeless for six months after suffering post-traumatic stress disorder . "The 56-year-old says during his time on the streets and since, he has met hundreds of veterans, from the Falklands campaign through to more recent conflicts, including those in Iraq and Afghanistan. Many are reduced to sleeping in doorways, bus stops and parks, ­begging from passers-by. And almost all are struggling with the devastating affects of PTSD, which often leads to other problems, including addictions to drugs and alcohol. Les' PTSD kept him up at night “I became too scared to go to sleep and began drinking heavily. I was medically retired form the prison ­service. My world collapsed and I was homeless. I slept in my van for six months and felt unable to talk to anyone. But eventually I got help.”

'deserving poor’ and the ‘undeserving poor’.

•Most media studies on poverty point in the direction of a recurring observation that usually the poor are presented in one of two contrasting frames: the ‘deserving poor’ and the ‘undeserving poor’.
•While the frame of deserving poor employs a sympathetic treatment of the poor, the frame of the undeserving poor is built upon the rhetoric of deficiency in individuals who are portrayed as a burden on the taxpayer due to their dependency on welfare policies
•(see also, scroungerphobia, Golding & Middleton, 1982)

New Theory - Gerbner theory


Theory: Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. Heavy viewers are exposed to more violence and therefore are effected by the Mean World Syndrome, the belief that the world is a far worse and dangerous place then it actually is. According to the theory heavy viewing of television is creating a homogeneous and fearful populace, however so many studies have been done in this area that really no one knows how or even if violence on TV or in film negatively or positively affects its audience.
Now cultivation theory has taken on a more general definition in regards to mass media. It now extends to encompass the idea that television colours our perception of the world. For example; if someone stays inside and watch news about crime all day, they might be inclined to believe that the crime rate is far higher than it actually is and they might easily become the victim of a crime. Or in another sense heavy viewership of any media   can perpetuate stereotypes both positive and negative. It really comes down to the question of to what extent does reality shape TV and vice versa.
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