Print Media and Advertising

Definitions.

• Denotation- the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
• Connotation- an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
• Semiotics- the study of signs and symbols and their use or interpretation.
  
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• Masthead- the title of a newspaper or magazine at the head of the first or editorial page.
• Main cover line-  also known as 'puffs' tell us the stories that are in the magazine.
• a header- is some combination of text and image s that can be made to appear at the top of each page when displayed or printed.
• serif- a slight projection finishing off a stroke of a letter in certain typefaces.
• sans serif-a style of type without serifs.
• A "media splash" is noticeable coverage in news media -- newspapers, TV, radio, online outlets, etc. 
• Puff - an incentive which is place on the cover to make something stand out. Usually by putting text around a shape.
• Banners – Typically found at the top or bottom of a print media text.
  •Byline - A journalist's name at the beginning of a story.
  took the image.
  
• Captions – Text below an image that describes the image or informs the audience who
• Broadsheet - Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, The Guardian, The Times, The Telegraph
• Inverted pyramid structure - Newspaper stories start with the main events. Then they give more details and eyewitness comments in short paragraphs. The paragraphs at the end of the story are less important than those at the beginning. This allows sub-editors to shorten stories by cutting paragraphs from the end. 
• Tabloid - Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express
• Text to image ratio – This involves considering how weighted the print media text is with regards to text and image – you need to ask yourself why the ratio exists. 
• Typography – The collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif etc. 
• Layout – How the print media text has been designed and formatted.
• The left third of the magazine cover is vital for sales in shops where the magazine is not shown full-frontage
• a tag is a keyword or term assigned to a piece of information 
• media language: how the media through their forms, codes, conventions and techniques communicate meanings
• media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.
• media product’ refers to media texts, such as television programmes, newspapers, radio programmes etc., as well as to online, social and participatory media platforms
• 'intertextuality’ refers to the way aspects of a particular media product relate to another and thus accrue additional significance.
• media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms
• media representations: how the media portray events, issues, individuals and social groups
• The semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation which the story suggests. 
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  Verisimilitude, in a narrow sense, is the likeness or semblance of a narrative to reality, or to the truth. It comes from Latin: verum meaning truth and similis meaning similar.
• low key lighting (predominantly dull)
• High key lighting (predominantly bright) 

      = The elements of the media frame work

Direct mode of address:

   

the direct mode of address through the eye contact can be more appealing to viewers. This is because the 'model' is addressing the audience. Also if people are fans of the person they are more likely to buy it as it seems like a way on 'contact' between the people.

Describe the connotations associated with the image:

The image shows power through the way she is holding up her arms. Another female who has done this is Beyonce. The silver guards are her source of power. Wonder Women was raised on the hidden island of Themyscira, home to the Amazonian women. Amazonian women is the home of warrior women. The image could portray a targeted audience of young females to encourage and empower them.  The image could be used for Radical Feminism, to oppose how women are controlled and exploited by men. Radical feminist, want a world of separation of men and women. 

Describe the use of colour in the image and Font:

The use of the yellow headline against the non-bright colours of the image attracts readers or by passers to look at the front cover.  The way the image has been brought forward makes her look 3 dimensional. 

Semantic code:

•Lighting, how well a scene is lit in print media or a film may influence the way we see a character.

Language to use:    

low key lighting (predominantly dull) 
 High key lighting (predominantly bright)

• How colours are used in film and print media  affect the way we view a character.

Language to use:
saturated-colour saturation is used to describe the intensity of colour in the image. A saturated image has overly bright colours.
Complimentary colours-are opposite to each other on the colour wheel
Analogous colours-colours next to each other on the colour wheel "get along" and are referred to as being harmonious. Analogous colours are often used in visual design and have a soothing affect.
Muted tones-Muted colours are soft and gentle, not bright and strong

Colours and Emotions.

 Different colours present different emotions,physical things and way of behaviour. Below are different things each colour represent.

•        Red- emotionally red can mean love, passion or anger. Physical things it could represent are blood, pressure or a raisin heart rate. Behaviour that red can represent is aggressive or danger.
•         Orange- Emotionally it can mean happy, energetic or social. Physically it can mean movement or encourages.
•        Yellow-emotionally yellow can mean warm,cheerful or solitary. Physically it can mean poor skin, illness.
•        Green- emotionally presents friendly, calming and neutral. Physically presents, focus and behaviour presented is envy.
•        Blue- emotionally presents isolated, cool ,peaceful. Physically presents low blood pressure and presents a calm behaviour.
•        Purple- emotionally presents creativity and spiritual.

Use of font:

Serif typefaces are among some of the oldest modern typefaces. They are used in everything from

book publishing to newspapers and magazines to billboards and websites. 

It’s the little decorative stroke that extends from letters. It can be in the form of a tail, sharp or blunt,

decorative or plain. Each serif typeface will have a distinctive style for this mark that makes the

family identifiable. Serifs appear on both upper- and lower-case letters within a font family, as well as

on glyphs, numerals and other characters.

The mood and feelings most associated with serif typefaces are classic, elegant, formal, confident and

established. Some of the most well-known serif typefaces include Times Roman (and Times New

Roman), Rockwell, Georgia and Baskerville.

Sans serif typefaces are considered more modern and include a variety of widths and shapes. This

style of typeface lacks strokes at the ends of letters (hence “sans” serif). The type category is thought

to embody simplicity because of this lack of added detail. Sans serif typefaces have a look that is

direct and precise, although character edges may be either sharp or rounded.

The mood and feelings most associated with sans serif typefaces are modern, friendly, direct, clean

and minimal. Some of the most well-known sans serif typefaces include Helvetica, Arial, Futura and

Franklin Gothic.

Analysing the jungle book: